Best Frozen Pretzels

Pretzels are one of my all-time favorite snacks. Their irresistible combination of salty, chewy and crunchy texture is hard to beat. Making soft pretzels from scratch is rewarding but can be quite time-consuming and labor-intensive. That’s why I love the convenience of quality frozen pretzels that provide all the tasty flavor of fresh-baked pretzels without the work. In this article, I’ll highlight some of the best frozen pretzel brands and products that you can easily prepare at home for snacking anytime.

The Many Benefits of Frozen Soft Pretzels

Frozen pretzels offer some great advantages:

Convenience and Time-Saving

As much as I’d love to prepare homemade soft pretzels regularly, it’s not always feasible with my busy schedule. Making the dough, dividing it into pieces, shaping, boiling, and baking…it’s a lengthy process! Having frozen pretzels on hand saves me tons of time and effort. I can just pop them in the oven or microwave for a quick snack or party appetizer.

Comparable Taste to Fresh-Baked

I used to think that frozen pretzels couldn’t match fresh-baked in terms of taste and texture. I couldn’t have been more wrong! Many premium frozen pretzel producers have mastered the art of capturing the authentic flavor, chewiness and slight crispness of a true German soft pretzel. The freezing process locks in the flavor and texture beautifully.

My 5 Favorite Frozen Pretzel Brands

After tasting my way through just about every frozen pretzel offering, I’ve settled on a few favorite brands and products that satisfy my pretzel cravings. Here are my top frozen pretzel picks:

Bakery Authentic Bavarian Soft Pretzel

Bakery Authentic Bavarian Soft Pretzel

These pretzels are lovingly handmade and frozen for peak freshness and flavor. You can choose from traditional salty pretzels or ones coated in cinnamon sugar – yum! While not as readily available in grocery store freezers, you can order them online shipped frozen.

Just preheat your oven to 375°F and bake for about 15 minutes until golden brown. I like to brush them with melted butter right after baking for an extra boost of richness.

J&J Snack Original Twist Gourmet Soft Pretzel

J&J Snack Original Twist Gourmet Soft Pretzel

J&J Snack Foods has perfected the art of delicious frozen soft pretzels. Their original twist style has that ideal combination of soft, doughy interior and subtly crispy outer layer. These hand-twisted pretzels are pre-baked before freezing to lock in maximum freshness.

I like to toast them in the oven for 3-4 minutes or microwave for 40-60 seconds before serving. For extra flavor and crunch, brush with melted butter and sprinkle with coarse salt or cinnamon sugar after heating. They’re great on their own but also pair well with dipping sauces like cheese or hummus.

Super Pretzel Soft Pretzels

Super Pretzel Soft Pretzels

Chances are you’ve seen Super Pretzel products in the freezer section before. They’ve become a trusted household name in frozen soft pretzels. Their standard soft pretzels are a customer favorite for good reason – they consistently deliver in terms of taste and texture.

Super Pretzel pretzels come fully baked so all you need to do is heat them up to serve. I toss them in the microwave for a minute or pop them in the oven at 350°F for ten minutes. Easy and delicious!

PretzelHaus Bakery Authentic Bavarian Plain Soft Pretzel

PretzelHaus Bakery Authentic Bavarian Plain Soft Pretzel

These twisty frozen pretzels hold a special place in my heart, especially when sharing them with kids. Their cute shape and doughy yet pleasantly chewy texture makes them super fun to eat. The smaller size also makes them ideal for using as movie theater-style snacks.

I appreciate that each pretzel comes individually wrapped for ultimate convenience. Just unwrap, heat, and enjoy! The microwave works great but I prefer crisping them up in the air fryer at 365°F for seven minutes.

Gluten-Free Original Soft Pretzel Bites With Salt

Gluten-Free Original Soft Pretzel Bites With Salt

For those with gluten sensitivities, you can still enjoy tasty frozen pretzels! This gluten-free option uses a blend of rice and tapioca flours instead of wheat. The result is a deliciously soft, buttery pretzel full of flavor.

These bite-sized pretzels are the perfect pop-in-your-mouth snack. Just heat up the oven and you’ve got about 30 pretzel pieces ready to eat! I like to serve them in a basket for easy grab-and-go snacking.


There’s truly nothing better than sinking your teeth into a perfectly chewy, seasoned pretzel. Making them from scratch can be an ordeal though. That’s why quality frozen pretzels are such a revelation for pretzel lovers like myself. Brands like Super Pretzel, J&J Snack Foods, PretzelHaus, and others perfectly replicate that authentic bakery-fresh flavor and texture I crave.

With so many delicious options to choose from, there’s a frozen pretzel out there for every snacking need. Keep your freezer stocked and you’ll always be ready when a pretzel craving strikes. Your taste buds will thank you.

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